andreiblanda
Zoyo symbol on an orange-strapped smartwatch

Zoyo

Brand foundation, visual identity, guidelines and AI Brand OS

One foundation. A brand that holds together

Zoyo is an early-stage platform for club operations. Starting from scratch, the founders needed a brand foundation that could explain the product across software screens, presentations, and public touchpoints.

Zoyo brand guideline books and presentation box
A set of guidelines to carry the identity forward.
Zoyo business card and sliding sleeve held in two hands

I built the logo system, a 51-page brand guide, and an AI Brand OS. Overlapping rings form a mark rooted in coordination, set with Nunito headlines, Inter for interfaces, and five functional colour roles anchored in gold.

Zoyo dark interface on a foldable phone
The identity shown in a digital product context.

The system is designed to run from smartwatch and mobile UI to printed guides and station billboards, with the AI Brand OS keeping the rules organized for the team.

Zoyo brand guidelines displayed on a foldable screen
Yellow Zoyo billboard in a station
The visual identity at a larger scale.

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Tell me what you're building and where the brand needs to show up next. We'll start with what you need.

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