andreiblanda
Howdee multicolour symbol on a blue flag

Howdee

Logo, visual identity and brand guidelines

One identity, from logo to guidelines

Howdee is an AI front-office platform for home-service businesses. Its buyers are practical trade operators, so the identity had to feel warm and approachable while still signalling software they can rely on.

Howdee wordmark on black
Howdee wordmark on a light background
The wordmark across light and dark backgrounds.

I designed the logo system, identity, and guidelines. The mark pairs a friendly face with an angled roofline, while code-bracket details in the wordmark hint at the software beneath. Sky blue, navy, yellow, and red make up the palette.

Howdee business card held by a person in work gloves

The guidelines cover light and dark treatments, so the brand carries across product screens, business cards, woven workwear labels, and field gear.

Howdee woven label on denim
The wordmark used on a small physical surface.
Howdee symbol on a blue delivery backpack

Select projects

Open traq brand guidelines with purple symbol

traq

Visual guidelines, logo assets and AI Brand OS

Unipoint red and white business cards

Unipoint

Logo, visual identity, guidelines and stationery

Zoyo symbol on an orange-strapped smartwatch

Zoyo

Brand foundation, visual identity, guidelines and AI Brand OS

Tell me what you're building and where the brand needs to show up next. We'll start with what you need.

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