andreiblanda
Open Pipe brand guidelines with logo construction and usage rules

Pipe

Logo, visual identity and brand guidelines

A clear identity for a technical product

Pipe is a Bucharest-based developer platform behind recording APIs and infrastructure. With almost no visible surface of its own, it needed an identity that would give an invisible technical product a credible company presence, for engineers and product leaders alike.

Pipe primary logo on a light background
Pipe white logo on a black background
The logo in light and dark applications.

I developed the positioning groundwork, logo system, and "How We Look" brand guidelines. Free of decorative noise, the geometric mark holds three ideas in one form: a recording indicator, a pipe, and a connected system.

Pipe brand guidelines cover displayed on a phone
Guidelines that give the identity a shared reference.

The guidelines set grids, dark and light lockups, and scale limits, keeping the identity precise across documentation, developer interfaces, and physical touchpoints.

Pipe identity applied to a video infrastructure website on a tablet
The visual identity applied to a developer-facing product experience.

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Tell me what you're building and where the brand needs to show up next. We'll start with what you need.

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