andreiblanda
Open traq brand guidelines with purple symbol

traq

Visual guidelines, logo assets and AI Brand OS

A brand your team can keep using

traq is an early-stage software company preparing for customer acquisition. The team needed a cohesive identity and a documented source of truth, so new product and marketing materials would stay consistent.

traq brand guidelines displayed on a laptop
traq gradient guidance on a screen
The visual rules in a digital reference.

I designed the logo system, a 48-page brand guide, and an AI Brand OS. A grid-based modular mark sits alongside Clash Display and Clash Grotesk. In the colour system, purple handles brand recognition, while emerald, gold, and grey signal product status.

traq AI Brand OS across responsive screens
A shared place to work with the brand system.

Logo rules, gradients, and interface specimens live together in the guide and the AI Brand OS, one shared reference for digital and physical applications.

traq identity applied to a lanyard and badge

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Tell me what you're building and where the brand needs to show up next. We'll start with what you need.

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