Remove yourself from managing more people
Your SaaS needs persuasive marketing collaterals that makes your users feel confident investing their time in trying your product…
…but if you`re still investing your energy in tracking down your designer, (especially when you need to get things done NOW!), you know you’re doing something wrong.
The cost of cheap design
If you've suffered the pain of lower cost options you will be familiar with the time sink it can be.
Sure you save some money outsourcing to cheaper options, but your product feels cheap as well.
Fluff, forgettable designs your users can smell from a mile.
And what about all the legwork that most designers don’t do, like understanding your business and your vision?
All my design strategies are created towards reaching your business goals.
Let me spin ( some of ) your plates
The whole point of good online product design is to resonate with your ideal users at a gut level, and to do it consistently enough to build trust.
This requires a thorough understanding of your customers. But how can you do that, as the founder, when you have so many plates to spin?
You don’t. Because I can spin some of them for you.
SaaS Case Study
Pipe had a huge opportunity when a competitor to their video recording platform was delivering suboptimal results.
Users were looking for a new solution, but Pipe didn't have an elegant way to greet those customers. I worked closely with Pipe to discover, clarify and design their brand and website. This generated leads for their free trial as well as being a boost in confidence for them to doing business with higher-value prospects, like Airbnb.
Additionally, Pipe faced the challenge of communicating with three distinct audiences: developers, recruiting agencies and HR people. Through an ‘in-depth target market research’, their new brand spoke effectively to those audiences.
Before and After